If you don’t know the brand SIR NEW YORK, you should. With collections including neoprene, bold monochromatic graphic prints, and an athletic lean, the brand is solidifying itself as an avant garde menswear force to be reckoned with. Currently showing their collection at Liberty, I had the pleasure to be on the SIR team for The Liberty Lebowski Classic at Bowlmor Lanes. Between copious amounts of spring rolls and Bronx Brewery Pale Ale, we managed to make it to the second round (at which point my body started to give out on me and I retired to simply eating spring rolls and drinking beer). Look out for our upcoming feature on SIR NEW YORK’s founder and designer Auston Bjorkman. Cheers!