For a brand not based in the United States, we have to give GCDS props for really staying in-tune with both American street and popular culture. GCDS actually stands for God Can’t Destroy Streetwear, and the international brand has done campaigns t with celebs like Bella Hadid, Lil Yachty and even Kendall Jenner.
For their FW18 offering, the Italian brand went to Brooklyn and enlisted the star power of Fetty Wap and singer Kali Uchis. The shoot was inspired by the similarities between CGI influencers on Instagram and IG celebs who are actually flesh and blood – the line between the two is getting blurrier each day. The puffer jacket on Fetty looks ready for freezing weather and the logo turtlenecks look pretty sleek too. See slides from the campaign below – (Images were shot by Spansih duo – Hunter and Gatti):
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