The Valentino Fall/Winter 2017 Menswear campaign heralds classy and cheeky fun as a virtue.  Youthful happiness comes across very clearly as models Arnaud Courteille, Dylan Fender, Finnlay Davis, Quintin Van Konkelenberg, Robbi G. and Ye Xiang display colorful garments ethereally shot by photographer David Bailey and styled by Joe McKenna.  The campaign’s motive is to accentuate individuality and the lightness of life especially during formative years when color and glee go hand in hand.  Words such as “amusements”, “me”, ‘love” and “beauty” make appearance in the campaign to emphasize the subtlety of being happy.  It is a fun campaign all around.

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