The #Heineken100 tastemaker project, headed by Creative Director Chris Gibbs (owner of respected Los Angeles Boutique, Union) keeps pushing forward. For their new release, they connect with one of the premier Japanese streetwear names, NEIGHBORHOOD. The resulting product is a pair of clean indigo denim jeans, rigid and narrow with exclusive Heineken green cross-stitching, a custom-green leather label and Heineken printed label with personalized packaging.
Belen Pamukoff, Brand Director of Heineken Marketing offered the following about the collaboration, “Similar to Heineken, NEIGHBORHOOD is an international brand that truly believes in providing consumers quality, and is at the forefront of strategic lifestyle partnerships. NEIGHBORHOOD’s dedication to this collaborative project has provided the #Heineken100 program a unique offering like no other.”
See more pictures of the release in the slideshow above.