LOT2046 Helps Solve Decision Fatigue: All Black Everything:
LOT is a subscription-based service which distributes a basic set of clothing, footwear, essential self-care products, accessories, and media content. The clothes are dispensable: as they wear out they can be bundled and returned, eliminating clutter.
President Obama always wears the same thing. Which is part of his secret to getting so much done. He told Vanity Fair: “You’ll see I wear only gray or blue suits,” [Obama] said. “I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make…You need to focus your decision-making energy. You need to routinize yourself. You can’t be going through the day distracted by trivia.”
Although you may never occupy the oval office and run the free world, you can apply the same productivity skills to help manage decision fatigue. On some weeks I do go into “uniform mode” wearing my go-to attire to help me get out the door and get on with my day. Now there is a service to help solve this problem. LOT promises a revolutionary new subscription-based service which once a month you get a basic bundle of pure black, cybergoth clothing — t-shirt, pants, shoes, jacket, underwear, socks and accessories (toothbrush, deodorant, floss) and media content. But wait, there’s more, you also get a gleaming black tattoo gun! Which makes perfect sense coming from LOT founder Vadik Marmeladov who also co-founded Lapka a small industrial design firm that created environmental sensors and breathalyzers that could be mistaken for an Apple product.

This slideshow requires JavaScript.

Airbnb later acquired Lapka that left many scratching their heads. But again, it makes perfect sense as Lapka is one of the most quietly thoughtful industrial design studios in the world, and Airbnb wants to own the end-to-end experience of travel and Marmeladov stated, “We want to be a post-Apple company. We want to do things they can’t do.”
Marmeladov left the larger company because he felt it wasn’t moving fast enough with its own internal design studio Samara and pushed forward with LOT and Ruki, a manufacturing incubator in Los Angeles and Shenzhen.

Now with more financial freedom and creative flexibility, Vadik can grow LOT as he sees fit. “There’s no founder, no equity, no board of directors, no future,” the designer said. No creative director, no advertising campaign, no maniacal profit drive. “It’s important to have this ego death.” It wasn’t built to scale or to get acquired or to disrupt anything, except maybe the idea of fashion itself.’
Learn more about renaissance woke-ness here.

Leave a Reply

Your email address will not be published. Required fields are marked *