There is a theme developing with brands, ad agencies, commercials, TV shows, movies, etc. – it seems the current local and global political climate is causing more and more people to fight back with messages of inclusion. Moncler is no different – with its “Beyond” campaign, Moncler is celebrating individuality, diversity and no holds barred inclusion. Moncler, through the “Beyond” campaign, is stressing the power, resilience and commonness of humanity and the human state. Regardless of stereotypes, expectations, barriers, obstacles, Moncler wants all people to be aware of the inner strength that exists (with living proof) within all of us.
Moncler uses varied personalities like an activist, an astronaut, a rapper, a Paralympian and many more to show how sheer will and a pure endeavor can transport one from a state of hopelessness to dizzying heights of individual success. Moncler wants to inject itself into the “Beyond” conversation because it feels as a brand its purpose is to break stereotypes and bring people together.
The campaign features Millie Bobby Brown, Actress; John Boyega, Actor; Crystal Zhang, Actress; Conie Vallese, Artist; Guillaume Nery, Freediver; Lexie Alford, Travel Blogger; Maye Musk, Model & Dietitian; Miyavi, Musician & Actor; Eiza Gonzalez, Actress; Walter Villadei, Cosmonaut & Educator; Carmen Jorda, Race Car Driver; Xiuhtezcatl Martinez, Musician & Activist; David De Rothschild, Adventurer & Environmentalist; Olga Karput, Trendsetter; Danny Bowien, Chef & Restaurateur; Bebe Vio, Paralympics Fencer; Sheck Wes, Rapper; Liya Kebede, Model & Activist; Gus Kenworthy, Freestyle Skier & LGBTQ Activist.
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