So we found out earlier this year that Adidas finally jumped over the Jumpman – and for those who need a translation of that; in simple English, it means that, the ever-popular Jordan Brand was finally eclipsed by long-running lifestyle competitor, Adidas. Fueled by the Yeezy Boost sneakers, and other choice collabs, the 3-stripe brand looks like it has finally unlocked the code to lifestyle sneaker success.
To capitalize on this momentum, the next salvo from Adidas might be a 3-way collab between Pharrell, Adidas and luxury brand, Chanel. The new sneaker is a sleek black and white take on the Hu NMD trail kicks. The branding is heavy on this one: PHARRELL printed on one shoe, and CHANEL on the other. It’s a bold look, but seriously that’s where streetwear fashion is really going right now.
So let us know, are you feeling these kicks or nah?
To se a similar feature, click here.