Ever since Raf Simons took over the reins as Creative Director at Calvin Klein, the NYC-based brand has gotten cooler by leaps and bounds. With a renewed emphasis on the categories that helped Calvin Klein reach global success, Raf has smartly chosen to shine a light on the iconic brand’s denim and underwear offerings.

For Holiday 2017 thru SS 2018, CK is employing a digital first strategy with a bold #MYCALVINS campaign featuring Solange, Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge. Solange has definitely become a modern-day cult figure, and her blonde hair looks killer in this campaign.

Look for this campaign (shot by Will Vanderperre) to impact billboards, Instagram feeds and banner ads everywhere in the next few weeks.

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