Space Invading: Hostem’s New Spring Store
Written by: Geo Hagan

Ever since 2010, Hostem has been known as one of the most avant-garde and progressive men’s shops in London. Located in Shoreditch, its iconic, multi-level RedChurch street location has housed the most fashionable pieces from names like Dries Van Noten, Yohji Yamamoto, Casely Hayford, Junya Watanabe and more. Along the way, the unorthodox design of the store has garnered tons of acclaim and even a World Architectural Festival Award. For Spring 16, the original Hostem store is undergoing even more expansions, so the base of operations has been moved to nearby Old Nichol Street. 

Hostem owner James Brown said the following about the temporary new location (see above): ” We are fortunate as this building is so architecturally beautiful, internally and externally so we wanted to be as sympathetic as possible to it. He continues: “Oscar Tuazon’s show at the ICA 2010 really inspired me as I had always loved the idea of creating a space-within-a-space.”

What you’ll see in the store is wide open space carefully juxtaposed with solid wood beams and sparsely displayed designer clothing. The meticulously selected furniture includes a version of Donald Judd’s Marfa picnic table as the centerpiece in addition to other pieces designed by Pierre Jeanneret. 

If you’re in London this Spring, be sure to check out Hostem’s temporary outpost. We have to admit; the digs are pretty nice. The address is 28 OLD NICHOL ST, LONDON E2 7HR


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