So it’s a fact, Stone Island is no longer the best kept secret of European technical sportswear. You can chalk that up to the fact that one of the brand’s biggest supporters in North America is the most successful rapper in the game, Drake aka Champagne Papi.

To capitalize on its surging popularity, Stone Island just opened its largest retail space ever in Los Angeles’s La Brea Avenue. (Editor’s Note: We all love LA, but the city is known for having notoriously good weather, so it would seem to us that all their best outerwear might not be put to the best use.)

But our considerations aside, the new store covers 5,300 square feet, and it contains both the mainline and Shadow Project collections. The stores entire facade and inner environment is crafted from stone and steel, and this offers the perfect backdrop to show off the clothes. See the pics below:

The new store is located at: 101 N. La Brea Ave, Los Angeles, CA 90036

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