The ‘Street’ corporate casual look has been happening organically over the past several years – designers and brands are now catching up to and catering to this customer – myself included – Whether it’s the sports jacket and hoodie or suit with kicks look. What’s been happening is that we are all growing up – from the Hip-Hop heads to the Skate culture dudes to the young tech execs, and creators are now adding various pieces to their wardrobe mixing and matching the street edge with the corporate look. Designers like Brendon Babenzien, who happens to be the former creative director of Supreme and now founder of Noah has been cooking up this look for a minute. “As the argument goes, Supreme’s growing popularity cannibalized its cult status, so hard-core streetwear followers are looking for alternatives. At the same time, those kids who were skating in the ’90s have grown up, and they don’t want to dress like teenagers.”
Reebok Classic has created a partnership with Kerby Jean-Raymond, founder, and designer of New York-based label Pyer Moss who has a reputation for tackling complex subjects, including police brutality and mental health. The new line will focus on apparel rather than shoes; the collaboration continues the brand’s overall efforts to partner with more creatives who can bring a fresh approach to classic Reebok pieces. For Jean-Raymond, the partnership also allows him to separate his sportswear and streetwear offering, the latter of which he is best known for by retailers, and develop his main line of ready-to-wear with more freedom. His last runway show for Autumn 2017 focused on 1980s suiting inspired by Jean-Raymond’s father.
Both Brendon and Kerby are forward-thinking designers who are capturing the next wave.