The Weeknd X Puma – Run The Streets
Written by: Staff

All the major athletic and fashion brands seem to be on a mission to snap up all the biggest music influencers in the game. Adidas is riding Kanye West and the Yeezy wave to major global sales; Puma is rocking hard with Rihanna with the new Fenty line, and Pharrell is also rocking really tough with both Adidas and denim brand G-Star.

Even though he’s on the verge of dropping his Starboy album, The Weeknd has still found some time to ink a deal with Puma as one of their main creative collaborators. He’s fronting their new “Run The Streets” campaign, and it’s promoting a new collection from Puma meant to blur the lines between performance, technical function¬†and style. The new line consists of the evoKNIT Image tee, evoKNIT running sneakers, the Evo LAB Jackpack, as well as lightweight, running shorts.¬†

We certainly can’t wait for the new Starboy album to be released. But in the meantime, we’ll be checking out this fly Puma gear too.


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