Yo do me a favor? (what?)
Accidentally step on your white sunglasses (ha ha ha)
We don’t wear those over here, this is hip-hop {uh-huh}
This is Carhart jackets (yeah) Timberland boots unlaced {yup}
This is Champion hoodies, chicken wings and french fries {uhh}
R.I.P. pieces on the handball court (you see it)
This is us still fightin police brutality {AH-HAH!}
– Joell Ortiz Lyrics

The iconic Champion Hoodie is embeded in hip-hop culture and is the go-to classic piece of gear you need (or should already own).

“Champion has become a centrepiece of Hanesbrands’ growth strategy as sales of retro and street styles continue to outpace performance athletic wear. [W]e’re seeing an ongoing convergence of casual and performance apparel and the consumers are demanding brands with athletic authenticity,” says Hanesbrands CEO Gerald W. Evans Jr. Champion Athleticwear is expanding its physical retail footprint with a second U.S. location which opened Aug. 25 in New York City’s SoHo neighborhood. The 4,900-square-foot store will feature on-site customization, including a service where customers can design embroidery and patches to be made on demand, the company said. Some products will be exclusive to that store, including an ongoing ultimate street style collaboration with designer Todd Snyder – timeless sports classics, modern smart slim tailoring taking the athleisure to the next level.

Get the drop here.

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