Adidas Originals unveils a watch collection campaign labeled #247365 that pays homage to creative cultures and lifestyles. Adidas has always had its fingers firmly on the pulse of youth culture and with this collection there is a cementing of a legacy because the brand is clearly flexing its wide-ranging muscle by highlighting creators in five time zones. There is a definite focus on youthful energy as well as a future that seems to favor the non-conformist. The timepieces in the Spring/Summer 2019 Collection are simple but elegant – they don’t stress economic class but rather showcase drive and ambition.
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