It is fair to say that Calvin Klein Jeans never really lost their ability to convey mischievous sexuality. The brand’s undertones are always tongue in cheek but the direction of the message always comes back to the human body. There is a genius to the brand’s marketing that remains unparalleled in the industry. When the name of your brand conjures titillating curious angst, you know something is being done right. In its Spring/Summer 2019 campaign, Calvin Klein Jeans uses Shawn Mendes, Noah Centineo and A$AP Rocky to push sensual communiqué – the campaign was shot by Glen Luchford.
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