Creative Control 2.0: UnitedMasters Music-Tech Launch
Future Wearing Balenciaga Hoodie, Givenchy Shirt and Maison Margiela Track Pants with Chance The Rapper and Steve Stoute

‘UnitedMasters is an artist services company that champions independence for all musicians. Using proprietary data and technology, coupled with deep expertise in music and marketing, UnitedMasters helps artists get smart, get fans, and get paid by giving musicians an alternative to exploitative record label deals.’ In today’s gig economy and with easy access to various social platforms, data and tools many creators and influencers have direct to consumers ways to reach large audiences at scale. But that could be a virtually time-consuming process.

Founded by music industry vet and Translation Chief Executive Steve Stoute with a $70 Million lead investments from Alphabet, Twentieth Century Fox, and Andreessen Horowitz the UnitedMasters music-tech platform is now officially live.

Yes we made this too.. So in case anyone wants to know why we started @unitedmasters is because we have a team that LOVES culture. WE ARE THE EXECUTIVE PRODUCERS OF DOPE SHIT #pushingcultureforward

3,453 Likes, 250 Comments – @stevestoute on Instagram: “Yes we made this too.. So in case anyone wants to know why we started @unitedmasters is because we…”

Bringing advertising and music together is not new, but until recently you had to cut and paste your way using various methods to connect the dots to put together a revenue-generating action plan or even a way to connect with brands to help fund your art. Chance The Rapper is an excellent case study of a then up-and-artist who went the non-traditional route of monetizing his music and influence bypassing record labels to create his path to success.

Hello UnitedMasters

UnitedMasters is an artist services company dedicated to helping artists get smart, get fans, and get paid. Driven by a unique synergy of culture, technology, and storytelling, we provide all artists with an innovative approach to mastering their own careers.

“We want to build a business that helps musicians, which is my passion, and also helps brands find a much more specific way of investing their money in the category of music,” Mr. Stoute said. See more Creative Control here.

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