Japanese brand Deluxe delivers a lookbook that insists on stressing moody juvenile malaise. The clothes are not here to bother you, they are here to remind you that youth is truly wasted on the young. And never has waste looked so cool. The vibe is brooding, the colors are just different, the patterns are unexpected, and the silhouettes are ‘screw you’. Basically, this lookbook is not trying to be your friend because you are not cool enough to have friends. It is so invigorating when individualism is portrayed in a way that equates conformity to a slow unreported death. Well done Deluxe!
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