In fashion now, true success comes from offering the customer unique product choices that have a real point of view. It’s no longer enough now to run with the pack. Brands must be able to distill a specific ethos that truly makes them stand out. That’s exactly what luxury eyewear retailer, Eyegoodies is doing with the latest release from its eye lab.

Using the silhouettes of three of their favorite, bestselling, luxury frames: the Paul Smith Alrick, the Persol 714, and the Super Numero 47, they developed a custom-cut ‘Black Ice” pack. So basically, they approached photography giant Nikon, and asked them to create multilayered, mirrored lenses for the best eye protection (under harsh conditions) and visual clarity.

Which one’s your favorite?

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