FRAME Denim embarks on a Fall/Winter 2017 campaign that is quirky and eye-catching. The brand enlisted the legendary Bruce Weber to shoot a campaign that is sure to spark water cooler chatter because the general concept is an ingenious departure from the mundane. With beautiful-faced help from models Garret Taber, Jacob Dooley, Dusty Lachowicz and Tristian Thevenot, Weber is effectively able to capture the lightness and freedom of denim while also deftly bending gender typecasts. We commend FRAME brand co-founders Erik Torstensson and Jens Grede for trying to break the cycle of usually boring and conformist campaigns.
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