The Frye brand has built a reputation around footwear (particularly boots) that cannot be shattered. Even Donald Trump would not be able to conjure up a derogatory nickname for this transcendent icon of the footwear universe. The Frye Fall/Winter 2016 campaign is glorious in its illustriousness because it is able to impeccably weave high quality product with adored celebrities such as Boyd Holbrook and Jon Baptiste who Fyre describes as their footwear icons. Various boots were on display donned by Mr. Holbrook and Mr. Baptiste including the Chris Inside Zip Suede boots, the Weston Cross Strap, the George Lug Brogue Lace Up boots and the Wright Back Zip boots. A deeper look into the campaign reveals Frye’s female footwear icons Dylan Penn and Halsey.
See the campaign video and some of the looks below:
