Newly created street wear brand Ignored Prayers erupts with its first Spring/Summer collection that is sure to turn heads and invite copycats. The brand makes good use of iconic figures and guttural catchphrases that will definitely resonate with the youth of today. There is a clear YOLO vibe to the collection and the color pallet is very appropriate for the warmer months. The brand also teamed up with designer and artist Hassan Rahim to create an embedded capsule collection (within the SS2018 collection) made up of two long-sleeve t-shirts, a short-sleeve t-shirt, a snap-back cap and a beanie – all these are centered around a fictional universe. The collection is visually titillating with photography that oozes retro, youthful and rebellious energy.
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