The Jon Kemuri Spring/Summer 2018 Lookbook touches on the state of the world and the state youth today. It underscores a world full of angst and insignificance. It highlights a planet that needs help to heal. The nostalgic shots and video (that you see below) portray an existence that can easily be capsized by the feeling of helplessness. There are also clandestine signals of hope and resilience in the brightness of the photos and the words like “FAITH” that is generously splashed on several pieces. Nature also plays a key role in the campaign with background scenery that inspires adventure and a higher cosmic mission. It is always great to see strong messages through art and fashion. Thanks Jon Kemuri!
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