A sweet dance between two brands seeking simpatico partners was formed by Karl Lagerfeld and PUMA. The brands collaborated on an eleven-piece collection that melds Lagerfeld’s unique aesthetic with PUMA’s streetstyle sensibilities. The campaign features models Khadijah Red Thunder and Max Barczak, and is photographed by Chris Colls. There is a great mood of sporty affluence that emanates from this collab. It will definitely be a hit – especially among the youth who prefer their expression of individuality to be fluid and uncaged. The collection ranges from tracksuits to t-shirts, to jumpsuits, to sunglasses and of course, has some unisex suede sneakers for good measure. All the items in this mini collection are dope and it seems women are finally getting their due in this showing!
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