RabbitHole London has never shied away from pushing boundaries. Founded in 2010, the London based brand has made a mark by pushing gritty minimalism and optically mouthwatering casual streetwear feasts. For their latest lookbook, the enterprising label has tapped Pro Era producer/rapper and hip-hop favorite Kirk Knight for a monochromatic exposé through the streets of London. Kirk displays a pleasing array of camouflage, cargo pants, jogging pants, coats, parkas, etc. with an earthy gusto that is reminiscent of a golden era music video. The campaign is a very successful demonstration of how creativity and vision can cut through the foofoo fashion scene that most people are tiring of or outright dismissing. Photographer Yoshitaka Kono deserves tons of credit for capturing an essence that feels authentic and artistic all at once.
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