Although you may never occupy the oval office and run the free world, you can apply the same productivity skills to help manage decision fatigue. On some weeks I do go into “uniform mode” wearing my go-to attire to help me get out the door and get on with my day. Now there is a service to help solve this problem. LOT promises a revolutionary new subscription-based service which once a month you get a basic bundle of pure black, cybergoth clothing — t-shirt, pants, shoes, jacket, underwear, socks and accessories (toothbrush, deodorant, floss) and media content. But wait, there’s more, you also get a gleaming black tattoo gun! Which makes perfect sense coming from LOT founder Vadik Marmeladov who also co-founded Lapka a small industrial design firm that created environmental sensors and breathalyzers that could be mistaken for an Apple product. Airbnb later acquired Lapka that left many scratching their heads. But again, it makes perfect sense as Lapka is one of the most quietly thoughtful industrial design studios in the world, and Airbnb wants to own the end-to-end experience of travel and Marmeladov stated, “We want to be a post-Apple company. We want to do things they can’t do.”
Now with more financial freedom and creative flexibility, Vadik can grow LOT as he sees fit. “There’s no founder, no equity, no board of directors, no future,” the designer said. No creative director, no advertising campaign, no maniacal profit drive. “It’s important to have this ego death.” It wasn’t built to scale or to get acquired or to disrupt anything, except maybe the idea of fashion itself.’
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