Dedicated entirely to customizing luxury wristwatches, across the English Channel, independent watches customizer MAD Paris has dropped a stealthy black ghost sapphire Daytona 40mm featuring bright blue detailing. Its black diamond-like carbon (DLC) micro layers coating every inch and adding quotation marks around the brand’s name. The coating gives the Daytona a matte-black finish, which offsets MAD Paris’ use of shiny black sapphires to decorate the bezel. Reworking dials, designs, and coatings, the blacked-out timepiece features a blue Rolex crown, hands and time indicators, as well as three additional dials for time measurements placed at three, six and nine o’clock finished in brushed silver. MAD Paris’ modified Rolex Daytona can set you back an extra $47,049 USD.
MAD is an independent watches customizer, revisiting the flagship models of the most successful horological brand names, to make it unique. 
