The wave of intensely brick cold weather that hit most of the country this week and turned Chicago into “Chiberia” posed some challenges and opportunities for marketers like Nordstrom’s VP, Men’s Fashion, Sam Lobban who earlier this month launched Concept 001: Out Cold, a 20-Brand Winter Gear Shop for Men. Out Cold will feature the most sought after snow, rain, and technical gear from outdoor brands like Blunt Umbrellas, Hydro Flask, Arc’teryx Veilance, Snow Peak and KJUS, Golden Bear, Salomon, and more. Take a look at the brands featured in Concept 001: Out Cold here.

In other news, Ralph Lauren debuts it’s Polo 11 RL heated jacket.

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