A 29-piece collection birthed from the union between MR PORTER and Visvim is an escapade into outdoor happiness and the pursuit of nirvana from the simple things in life. Inspired by California National Parks and the open cultural revolt of the Yosemite Valley Camp 4 rock climbers of the 50s and 60s, the collection has a rugged but also a warm fuzzy feel to it. The outdoors along with deep smiles are prominently featured in the marketing campaign in ways that would soften the heart of the hardest curmudgeon. Visvim’s designer Hiroki Nakamura pays high homage to native American culture with references that span from jewelry to trims to headgear symbols. The collection is a crisp representation of freedom at its purest essence.
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