Over the past few years, there has been a growing creative street chic movement deep in Seoul that has been shaping the streetwear scene. You might blow it off as some knock-off type K-Pop messiness, but what you have, “is the result of the work of a collective of progressive thinkers, intending to offer the world something new and radically contemporary.” Ushering in this new wave is Korean brand WWWM (WHAT-WE-WEAR-MATTERS). Blended in tradition and embedded DNA with a touch of the future. Silhouettes include shirts, tees, jackets, pants, hoodies, hats and tracksuits.
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