As far as retail locations go in the top metropolitan cities around the world, SoHo in downtown NYC has to be at the very top of the list. You could have a prime location on 5th Ave, the Meatpacking District, or the Hipster Haven of Williamsburg. But if you really want to be considered as a cool, global fashion company, Soho is where you need to be.
Nike is paying heed to that, and the Goliath company is launching a five-story Soho flagship that will take up 55,000 sq.ft of prime retail space. The store is truly an experiential oasis offering apparel and accessories across several different sports. Upon its opening, customers can find new releases like the John Elliott X Lebron collab, rare Jordan restocks, and highly sought after NY editions of classic Nike sneaker styles.
The new store is going to be located at 529 Broadway, and it’s expected to open this November.
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