As comedian Hasan Minhaj put it, Supreme is a “cultural phenomenon built on hype.” Starting as a scrappy skater streetwear line to collaborating with LVMH to dropping a branded symbiotic brick with its logo baked into it. The private equity firm The Carlyle Group paid around $500 million for a roughly 50 percent stake in Supreme in a deal that valued the business at over $1 billion. That kind of valuation and uncontrollable hype breed intellectual property messiness. Imitation is the sincerest form of flattery. But Supreme New York, ironically, is not here for that. They recently unveiled their Spring/Summer 2019 collection and dropped an IG video posted on Sunday, “Titled “FUCK THE FAKES”, the protagonist of the video is Funkmaster Flex – a New York City DJ and radio host -who calls out the FAKES and claiming Supreme NY realness.”

“FUCK THE FAKES” -Funk Flex

133.5k Likes, 1,613 Comments – Supreme (@supremenewyork) on Instagram: “”FUCK THE FAKES” -Funk Flex”

Take a peek at Supreme’s Spring/Summer 2019 collection here.

Get more drip here.

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