All the major athletic and fashion brands seem to be on a mission to snap up all the biggest music influencers in the game. Adidas is riding Kanye West and the Yeezy wave to major global sales; Puma is rocking hard with Rihanna with the new Fenty line, and Pharrell is also rocking really tough with both Adidas and denim brand G-Star.
Even though he’s on the verge of dropping his Starboy album, The Weeknd has still found some time to ink a deal with Puma as one of their main creative collaborators. He’s fronting their new “Run The Streets” campaign, and it’s promoting a new collection from Puma meant to blur the lines between performance, technical function and style. The new line consists of the evoKNIT Image tee, evoKNIT running sneakers, the Evo LAB Jackpack, as well as lightweight, running shorts.
We certainly can’t wait for the new Starboy album to be released. But in the meantime, we’ll be checking out this fly Puma gear too.
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