The last few years have seen a lot of changes for the seminal fashion brand, YSL. Hedi Slimane came on and executed a massive rebranding, and he in-turn left after the relationship soured. Anthony Vaccarello has taken the reins, and the Italian-Belgian creative director is making some deft moves indeed.
For the FW17 campaign, Vaccarello shows off the Saint Laurent’s sexy new products with a vivid, and very seductive new video shot in Tokyo. The surreal, nocturnal video takes place in Tokyo, and the models featured evoke a dreamy, entrancing ambience. The words of the classic Oscar Wilde poem, Her Voice, accompany the moving images. See it below:
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